- Katie Sheach
How to get out of the employee trap and step back in your business.
Are you bottlenecking your company's success? It's easy for a small business owner wearing all the hats to become an employee in their business. If your mission is to grow your business it's time to step back and step into your CEO so your business can thrive. Let's find if you've become an employee in your business instead of the CEO. I always start by asking how many hours do you spend working ON the business.
Do you spend more time working IN your business than you do ON your business?
Not sure what the difference is? Let’s break it down.
Working IN your business includes; customer service, packing orders, creating products, serving your clients/customers, having discovery calls, emailing basically anything where your customers/clients are the focus. In general, these are the tasks that work directly in relation to you making money in your business.
Whilst these are important if you are not making time to work ON your business you could be setting your business up to fail sooner than you think.
So what is working ON your business exactly?
Working ON your business includes things such as business planning, marketing, and sales strategies, future development, improving systems and structures, analyzing data, etc.
In general, these are tasks that don’t directly bring money into your business.
So why should you be working on your business if it doesn’t directly make you money?
Working on long-term planning and development if done right will have a positive impact on the business as a whole which in turn will increase profits and efficiency in your business which is important if you want to continue growing your successful business.
What’s the trap? As a business owner especially in the early days, you are generally a one-person band meaning you have to do everything in the business with little to no support. What then happens is you focus all your energy on money-making activities and forget to set aside time to develop and grow your business.
The result? You feel like you're constantly working and getting nowhere and have no time for yourself.
The business is neglected and as a result, stops growing and leaves you feeling unfulfilled.
Ask yourself, when was the last time you set aside proper time to work on your business, I’m sure you’ve had so many ideas you’ve wanted to explore but haven’t had the time. Or things you’d love to improve if only you had the time.
You have to make the time. When my clients work with me I am holding them accountable for making the time because they are doing it with me. I’m providing the time and space to work on the bigger picture and with my expertise provide the tools, guidance and action plan to make it happen.
If you are wondering where to even start I suggest spending a couple of hours once a month just reviewing the basics, your money, and your marketing stats.
It’s always good to know where your money is coming and going in your business.
If you know how your marketing is performing you know what to continue, and what to stop.
Are you in need of getting some support and accountability to work ON your business more and start driving those results you're looking for?
