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  • Katie Chic

What the hell are marketing metrics and why should you even care?!

In the simplest form - Marketing metrics are the results of your efforts and you should care because they tell you if your hard work is paying off or if you need to try a different approach.

Diving in a little deeper let’s explain a few different marketing metrics you could track and what they are telling you.

  1. Email Marketing

  2. Open Rate - are your subject lines catchy enough

  3. Click Through Rate - Did you entice them enough

  4. Unsubscribes - Are we sending too much or are we irrelevant

  5. Social Media

  6. Reach - Are we getting in front of enough people

  7. Followers - Is our page exciting enough for them to connect

  8. Interactions - Is our content engaging our audience

  9. Website

  10. Traffic - are enough people finding our website

  11. Time spent - are they staying long enough to browse the website

  12. Conversion - is the website effective enough to get sales

  13. Video / YouTube

  14. Views - Is the headline catchy enough to grab the attention

  15. Viewing Time - Is the video captivating enough

  16. Subscribers - are we converting them to loyal fans

  17. Leads

  18. Conversion Rate - Are we selling well

  19. Where come from - What marketing channel is working best

  20. Conversion length - How long is it taking us to convert

So why is any of this important?

I’m hoping just by reading this you can see why it’s important.

Imagine having the answer to all those questions, just imagine the impact knowing that could have on the business.

You could double down on what's working well

You could stop spending money on things that aren’t performing

You could change things up before it’s too late

You could build new strategies

You could completely change your entire business just by tracking its metrics.

So the next time you think you shouldn’t care about your metrics I want you to think about this post. And, if you are now wondering where you start with tracking your metrics I have just the thing.

As always we start by taking action and for a fiver [£5] you can get access to my metrics tracker. It is a super simple Google Sheet that you just fill out every month and compare. It's not some fancy difficult spreadsheet full of formulas, I keep things simple and it's the exact one I use in my business and I share with my clients to use.

It has metrics for Instagram, TikTok, LinkedIn, YouTube, Pinterest, Email, Twitter, and Facebook and even comes with a BONUS lead tracker.


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