In the simplest form - Marketing metrics are the results of your efforts and you should care because they tell you if your hard work is paying off or if you need to try a different approach.
Diving in a little deeper let’s explain a few different marketing metrics you could track and what they are telling you.
Open Rate - are your subject lines catchy enough
Click Through Rate - Did you entice them enough
Unsubscribes - Are we sending too much or are we irrelevant
Reach - Are we getting in front of enough people
Followers - Is our page exciting enough for them to connect
Interactions - Is our content engaging our audience
Traffic - are enough people finding our website
Time spent - are they staying long enough to browse the website
Conversion - is the website effective enough to get sales
Video / YouTube
Views - Is the headline catchy enough to grab the attention
Viewing Time - Is the video captivating enough
Subscribers - are we converting them to loyal fans
Conversion Rate - Are we selling well
Where come from - What marketing channel is working best
Conversion length - How long is it taking us to convert
So why is any of this important?
I’m hoping just by reading this you can see why it’s important.
Imagine having the answer to all those questions, just imagine the impact knowing that could have on the business.
You could double down on what's working well
You could stop spending money on things that aren’t performing
You could change things up before it’s too late
You could build new strategies
You could completely change your entire business just by tracking its metrics.
So the next time you think you shouldn’t care about your metrics I want you to think about this post. And, if you are now wondering where you start with tracking your metrics I have just the thing.
As always we start by taking action and for a fiver [£5] you can get access to my metrics tracker. It is a super simple Google Sheet that you just fill out every month and compare. It's not some fancy difficult spreadsheet full of formulas, I keep things simple and it's the exact one I use in my business and I share with my clients to use.
It has metrics for Instagram, TikTok, LinkedIn, YouTube, Pinterest, Email, Twitter, and Facebook and even comes with a BONUS lead tracker.